California Baby makes hand washing safe and fun! Researchers warn that aggressive germicides and antibiotics can act as endocrine disrupters and exposure to them may lead to early puberty, reproductive issues and breast cancer. The Centers for Disease Control (CDC) and the American Academy of Pediatrics (AAP) recommends cleaning hands often because it's our first line of defense in keeping from getting sick, and California Baby believes a natural cleanser and an little elbow grease is all you need for your daily hand cleansing needs. Our motto: Soap + Vigorous Hand Rubbing for 20 Seconds = Destroyed Microbes! California Baby vegetable cleansers are non-stripping, moisturizing and extremely biodegradable, making frequent hand washing a non-drying and effortless affair. As always, California Baby packaging is bright, fun and sophisticated and is at home in the chicest of bathrooms! California Baby Super Sensitive means no fragrance so allergy sufferers and those following homeopathic regimens can enjoy washing their hands safely and comfortably.